Over the next few days, we will celebrate the spirit of champions that has made Tito’s the number one brand in the industry, while aligning on our plans and vision for a successful 2026. This is our time to stay engaged, connect, and have thoughtful conversations that sharpen our strategy and position us for continued success.

You’ll also get a first look at some of our most ambitious plans yet for Tito’s Handmade Vodka, along with how the addition of Lalo Tequila will help expand our reach and shape the future of our business.

  • January 11 , 2027

    9:00 AM - Registration Desk Open
    3:00 PM - LALO General Session
    5:00 PM - Joy Giveback Event
    6:00 PM - Cocktail Reception
    6:30 PM - Dinner Onsite

  • January 12 , 2027

    7:00 AM - Breakfast at Pavilion & Lantana
    8:00 AM - Tito’s Handmade Vodka General Session
    12:30 AM - Lunch - Pavilion & Lantana

    1:30 PM - Break Out Session
    6:00 PM - Happy Hour
    6:30 PM - Dinner & Networking Event

  • January 13 , 2027

    7:00 AM - Breakfast at Pavilion & Lantana
    8:00 AM - Breakout Sessions
    11:30 AM - Lunch - Pavilion & Lantana
    1:00 PM - Breakout Sessions
    6:30 PM -   Depart For Dine Arounds - Transportation provided

  • January 14 , 2027

    9:30 AM - Optional Activities & Departures

  • January 15 , 2027

    11:00 AM - Remaining Departures

Once again, The Ritz-Carlton Dallas, Las Colinas becomes our home base for the week, a beautiful setting to reconnect, settle in, and set the pace for the days ahead.

Set across 400 acres in Las Colinas, the resort offers the perfect balance of refined comfort, open space, and Texas hospitality. Guests can enjoy beautifully redesigned rooms and suites, a resort style pool, elevated dining, championship TPC golf courses, a reimagined spa and wellness center, a state of the art fitness club, scenic walking trails, and peaceful lakes, all with the relaxed character of the Lone Star State.

The Ritz Carlton Dallas, Las Colinas — 4150 North MacArthur Boulevard Irving, TX 75038 —

Before we raise a glass, let’s make sure your spot is fully secured:

• Special Group Rate: $289 USD per night

• Booking Deadline: Monday, December 14, 2026

We encourage you to make your reservation early to ensure availability for your preferred dates.

BOOK NOW

Recommended Departure Time

To ensure you can fully enjoy all summit activities, we recommend planning your departure after 3:00 PM on Thursday, January 14, 2027.

Preferred Airports:

For your convenience, both Dallas airports are easily accessible from The Ritz-Carlton Las Colinas:

• Dallas/Fort Worth International Airport (DFW) — approximately 9 miles / 15 minutes by car

• Dallas Love Field Airport (DAL) — approximately 12 miles / 20–25 minutes by car

A DAY AT THE GREENS

Surrounded by sweeping fairways and tranquil Texas landscapes, golf at TPC Las Colinas is as much about the experience as it is the game. Players are welcomed onto an award-winning championship course where each hole offers a blend of challenge and charm. Beyond the play itself, it’s a chance to enjoy the fresh air, connect with fellow participants, and savor the relaxed elegance of one of the state’s most celebrated golf destinations.

The Ritz-Carlton Spa Experience

Set within a haven of calm, the spa at The Ritz-Carlton Dallas, Las Colinas offers an indulgent 50-minute journey of renewal. Guests are invited to relax into the hands of expert therapists with a customized massage designed to ease tension, or a revitalizing facial crafted to restore natural radiance. Surrounded by refined comfort and attentive care, every moment is dedicated to pure well-being — leaving you refreshed, rebalanced, and ready to savor the rest of your stay.

  • • January in Dallas typically brings mild winter weather
    • Daytime temperatures range from the mid-50s to low-60s °F
    • Evenings are cooler

  • • Business casual is appropriate for most Summit sessions
    • We recommend dressing in layers and bringing a light jacket or sweater

  • Proper golf attire is required: collared shirts, golf shorts or pants, and soft-spike shoes.
    Denim, T-shirts, and athletic shorts are not permitted.

    • Evenings: Smart Casual

    • Networking Dinner: Business Casual