Over the next few days, we will celebrate the spirit of champions that has made Tito’s the number one brand in the industry, while aligning on our plans and vision for a successful 2026. This is our time to stay engaged, connect, and have thoughtful conversations that sharpen our strategy and position us for continued success.
You’ll also get a first look at some of our most ambitious plans yet for Tito’s Handmade Vodka, along with how the addition of Lalo Tequila will help expand our reach and shape the future of our business.
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January 11 , 2027
9:00 AM - Registration Desk Open
3:00 PM - LALO General Session
5:00 PM - Joy Giveback Event
6:00 PM - Cocktail Reception
6:30 PM - Dinner Onsite -
January 12 , 2027
7:00 AM - Breakfast at Pavilion & Lantana
8:00 AM - Tito’s Handmade Vodka General Session
12:30 AM - Lunch - Pavilion & Lantana1:30 PM - Break Out Session
6:00 PM - Happy Hour
6:30 PM - Dinner & Networking Event -
January 13 , 2027
7:00 AM - Breakfast at Pavilion & Lantana
8:00 AM - Breakout Sessions
11:30 AM - Lunch - Pavilion & Lantana
1:00 PM - Breakout Sessions
6:30 PM - Depart For Dine Arounds - Transportation provided -
January 14 , 2027
9:30 AM - Day at Leisure & Departures
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January 15 , 2027
11:00 AM - Remaining Departures
Once again, The Ritz-Carlton Dallas, Las Colinas becomes our home base for the week, a beautiful setting to reconnect, settle in, and set the pace for the days ahead.
Set across 400 acres in Las Colinas, the resort offers the perfect balance of refined comfort, open space, and Texas hospitality. Guests can enjoy beautifully redesigned rooms and suites, a resort style pool, elevated dining, championship TPC golf courses, a reimagined spa and wellness center, a state of the art fitness club, scenic walking trails, and peaceful lakes, all with the relaxed character of the Lone Star State.
The Ritz Carlton Dallas, Las Colinas — 4150 North MacArthur Boulevard Irving, TX 75038
Before we raise a glass, let’s make sure your spot is fully secured:
• Special Group Rate: $289 USD per night
• Booking Deadline: Monday, December 14, 2026
We encourage you to make your reservation early to ensure availability for your preferred dates.
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• January in Dallas typically brings mild winter weather
• Daytime temperatures range from the mid-50s to low-60s °F
• Evenings are cooler -
• Business casual is appropriate for most Summit sessions
• We recommend dressing in layers and bringing a light jacket or sweater -
Proper golf attire is required: collared shirts, golf shorts or pants, and soft-spike shoes.
Denim, T-shirts, and athletic shorts are not permitted. -
Evenings: Smart Casual
Networking Dinner: Business Casual